Managing Director, CodeZal KSA
Drove topline growth for Etisalat, Infobip, Cequens, and WideBot across telecom, AI, SaaS, and CPaaS.
Co-founded VLens, a digital identity and eKYC platform. Built go-to-market strategies across 10+ international markets.
Commercialised AI, SaaS, IoT, CPaaS, and cloud solutions. Chief Commercial Officer at WideBot AI conversational platform.
Built strategic partnerships with Vodafone Egypt, Telecom Egypt, and multiple mobile network operators across North Africa.
Built cross-functional teams across startups and enterprises. Judge at the Egypt IoT Innovation Challenge.
8 years at Etisalat across IoT and Triple-Play. Multiple startup roles. Bridges corporate rigour with startup speed.
AI Consulting When You Need Direction. On-Demand Data Science When You Need Delivery. Which one feels right?
Know exactly where your business stands with AI before spending a single riyal on the wrong initiative or the wrong direction.
Walk away with a clear, actionable AI strategy built around your business goals, not around what is trending in the technology world.
A prioritised plan that tells your leadership team what to do, in what order, and what success looks like at every stage.
We stay involved as your team executes, making sure every decision during implementation delivers the outcomes your strategy was designed to achieve.
See exactly what your business data is telling you, in real time, without needing a technical team to make sense of it.
Let your business data predict what comes next, so your leadership team makes decisions ahead of the curve, not behind it.
A clear, actionable report delivered to your leadership team every month, turning your business data into decisions that move the needle.
Your data flows cleanly to the right places automatically, so every insight and model your business relies on is always accurate.
We help businesses identify practical AI opportunities, improve efficiency, and build a clear roadmap for growth.
Book an AI ConsultationEvaluate your current processes and identify the best AI opportunities.
Get a roadmap tailored to your business goals and operations.
Discover tasks and workflows that can be automated.
Choose the right AI tools and platforms with expert support.
Move from strategy to execution with ongoing guidance.
Every consulting engagement we run follows a deliberate process. No generic frameworks dropped in, no advice given before we understand your business.
We audit your data, processes, and team capabilities against what your AI ambitions actually require. You walk away with a scored readiness report and a prioritised list of AI opportunities ranked by ROI and feasibility.
We work with your leadership team to define a 12-month AI roadmap, evaluate vendor options, make build versus buy decisions, and allocate budget with confidence. Every recommendation is tied to a specific business outcome.
We stay embedded alongside your team through vendor selection, pilot management, change management, and continuous optimisation. The strategy does not sit in a document. It gets executed.
AI consulting is only valuable if the advice is honest, specific, and comes from people who have actually built what they are recommending. Here is what that looks like with us.
Jeddah office. Saudi CR. PDPL compliant. We are not an offshore vendor sending advice from another country. We are your local AI partner.
We never sell you AI you do not understand. We make your leadership team AI-fluent first, then build the strategy together.
Yehia brings 20 years of scaling technology ventures and USD 100M+ in revenue growth to every engagement.
CodeZal's global engineering team backs every Codezal engagement. Enterprise capability delivered at startup speed.
Every engagement is designed to accelerate your organisation's digital transformation goals in line with the Kingdom's ambition.
Every recommendation we make is connected to a specific business result. If we cannot explain why it moves the needle for your business, we do not recommend it.
From machine learning to agentic AI, our expertise spans every domain so the strategies we build are grounded in what actually works.
We advise on ML strategies that learn from your data, improve over time, and deliver measurable business outcomes across your most critical operations.
We guide businesses through generative AI adoption, identifying the right models, use cases, and implementation approaches for their specific output requirements.
We consult on agentic AI strategies that deploy autonomous agents capable of handling complex, multi-step workflows without constant human intervention or oversight.
We advise on NLP strategies that enable your business to understand, process, and act on language across customer interactions, documents, and internal workflows.
Every industry on this list faces different AI decisions, different constraints, and
different stakes. We have advised on all of them.
Siloed data costs lives and slows care. We consult on AI strategies that get the right information to the right people and train your teams to sustain it.
Speed without accuracy is dangerous in finance. We help you identify where AI creates real leverage in risk, decisioning, and compliance, then build the internal capability to own it.
Your customer data is worth more than you're getting out of it. We show you exactly where AI moves the needle and upskill your team to keep pulling it.
Students learn differently. Most platforms don't care. We consult on adaptive AI strategies and run workshops that help your team build for the learner, not the average.
High stakes decisions shouldn't rely on gut feel and spreadsheets. We help your team understand where AI sharpens accuracy in search, valuation, and client matching, and how to use it confidently.
By the time a supply chain problem is visible, it's already expensive. We consult on predictive AI strategies and train your ops teams to act on signals before they become crises.
We design workshop sessions around engagement analytics, content AI, and fan experience so your leadership team leaves with a clear AI strategy for sports.
Guests decide in seconds and don't come back if it wasn't right. We consult on AI personalization strategy and run workshops so your team can deliver the right experience every time.
Your best hire is buried in a pile of applications your team doesn't have time to read. We show you where AI accelerates the search and train your recruiters to use it without losing the human judgment.
We know the regulations before we build the strategy, so your business never has to choose between AI adoption and compliance.
Personal Data Protection Law
European Data Protection Regulation
AI Management Systems
Information Security Management
Health Insurance Portability and Accountability Act
System and Organization Controls
European Union Artificial Intelligence Act
AI Risk Management Framework
California Consumer Privacy Act
Payment Card Industry Data Security Standard
AI strategy & workshops are only as good as what they deliver. Here is what ours has delivered.
A Saudi conglomerate was manually screening thousands of CVs monthly while consistently missing Nitaqat Saudisation compliance targets.
CodeZal's consultancy integrated AI screening into the existing ATS and built a workforce planning model aligned to Saudisation quotas.
Time-to-shortlist dropped 75%, attrition fell 30% through early flight-risk detection, and Nitaqat compliance became fully automated.
A mid-market Saudi retailer was losing share to Amazon.sa while sending identical promotions to every customer regardless of behaviour.
CodeZal's consultancy deployed recommendation engine and demand forecasting tools, with commercial leadership trained to own the outputs.
Average order value rose 20%, inventory waste fell 22%, and dynamic pricing delivered a 10% improvement in net margin.
A Saudi hotel group was losing repeat guests to international chains offering personalised experiences their properties could not match.
CodeZal's consultancy implemented AI revenue management and a multilingual Arabic-English concierge across three properties simultaneously.
RevPAR increased 15%, repeat bookings rose 25%, and 70% of guest queries were resolved instantly without any additional staff.
"We walked in skeptical and left with a team that actually knew what they'd built. It changed how we think about AI adoption entirely.”
faster onboarding
"It forced our team to apply concepts to our actual problems. That gap between theory and execution closed faster than I expected."
team output in 90 days
"We had the tools but no direction. The engagement gave us a clear roadmap and the confidence to follow it."
ROI in two quarters
